The UMURINGA GREEN AWARENESS project is the flagship initiative of GreenStars, designed to tackle the critical challenges of climate change and environmental degradation in Rwanda. Through this project, we aim to use awareness as a tool of promoting community resilience to climate threats through community engagement, youth empowerment, and sustainable business practices to deliver tangible and lasting impact.
At the heart of the UMURINGA GREEN AWARENESS project is our pledge to channel part of our revenues into tree planting and climate action initiatives, ensuring steady support for on-the-ground programs.
Alongside this commitment, we actively seek partnerships and sponsorships from NGOs and strategic allies to expand environmental education in schools—creating vibrant eco-clubs and organizing climate awareness competitions that inspire Rwanda’s next generation of change-makers.
Key Objectives and Targets
Plant 10,000 trees to enhance carbon sequestration and restore degraded lands
Reach 25,000 individuals through workshops, public speeches, and other awareness-raising events on environmental sustainability
Establish, strengthen, and sponsor 5 green-clubs in schools to educate and empower Rwandan youth on climate change
Implement 5 Green Champions competitions to foster a new generation of climate leaders and change-makers
Expected Impacts
Improved food security, water availability, and biodiversity conservation
Enhanced community engagement and environmental consciousness
Empowerment of Rwandan youth as active champions of climate action
Inspiration and replication of our climate-centric business model by other enterprises in Rwanda and the wider East African region